MBA Marketing (Outcomes & Objectives)
Program Outcomes
Apply knowledge of management theories and practices to solve business problems
Foster Analytical and critical thinking abilities for data based decision making
Ability to develop Value based Leadership ability
Ability to understand, analyse and communicate global, economic, legal and ethical aspects of business
Ability to lead themselves and others in the achievement of organisational goals, contributing effectively to a team environment
To excel in their chosen path, by learning on how to live, adapt and manage business environment
Utilize qualitative and quantitative methods to investigate and solve critical business problems
Integrate tools and concepts from multiple functional areas to solve business problems
Course Objectives
MBA in Marketing Management focuses on the development of marketing skills and acumen in students, which will help them to understand the consumer behavior and other spheres of marketing.
The course objectives are as follows :
To provide professional education to students for development and growth in corporate sector.
To focus on value-based education for personal and professional grooming of students.
To provide conceptual and application based knowledge in Marketing.
To prepare students for specialized areas like Digital Marketing, Brand Management, Retail Management, Service Marketing, Consumer Behavior etc.
To develop managerial skills and values in students by providing them quality education to attain professional excellence.
Student Learning Outcomes
MBA in Marketing Management offer’s an attractive career as Marketing Manager, Marketing Research Analyst, Advertising or Promotions Manager, Social Media Manager, Product/Brand Manager, Media Planner, Sales Manager, Public Relations Specialist, Meeting/Event Planner, Marketing Coordinator, Customer Service Representative, Sales Representative. Students can also carve their career in service sector, banking, brokerage houses, PSU’s and big corporates to work as Management Trainee.
Broad outcomes of the course are as under:
Our graduates will demonstrate knowledge of the basic business disciplines and strategic integration in business in a global environment.
Our graduates will employ analytical and critical thinking skills to make business decisions in a dynamic environment.
Our graduates will communicate effectively and professionally.
Our graduates will recognize the importance of ethics and social responsibility in business.
Graduates seeking specialized MBA degrees will demonstrate competency in their proposed specialization.
Scope for Students
- Once the student complete his MBA in Marketing Management he/she is appointed as a Management Trainee. After getting the experience of two to three years they are promoted to Manager/Dy. Manager and their major job profile can be one of the following:
- Brand Manager: Brand Managers are the most creative and dynamic marketing officials. The responsibility of the Brand Manager is to promote a brand to a mass audience and must create a positive of the product in the eyes of the customers.
- Sales Manager: Sales are one of the oldest & popular marketing techniques to sell and promote any product. A sales manager is involve in achieving the set target to sell the product, gain a bonus, work on a high-paced schedule, and earn rewards & incentives. They must be presentable and have excellent communication skills.
- Market Research Analyst: Market Research Analyst is one of the most promising careers. They gathers all the market-related data, market trends, and targets a specific audience. This leads to the success of the marketing team as well as the sales team of the organization. Analysts must resolve the particular problems related to the market. All the startups, consulting companies, and multinational companies like Amazon, Flipkart, Myntra hires market research analysts to get a better insight into the customers.
- Digital Marketing: With changing technology, digitization has become an integral part of everyone's life. Digital marketing helps in reaching a broad audience on a very little expenditure. This involves different techniques than traditional marketing skills. It is more flexible and explores the creativity of the digital marketing expert.
- Business Development Manager: Business development managers have a very creative role in the companies where they work. Their job profile includes creating new business opportunities, meeting the existing targets, and accepting new challenges arising while getting new prospects. Their primary role is to sell as many products as they can in a specified amount of time.
- Salary and Perks offered: As a Management Trainee starting salary vary from 3.00 to 5.00 Lacs per annum depending on the individual capability of the students. Apart from salary people from marketing field also enjoy commission, bonus & other attractive perks. An average yearly growth in the marketing profile is 15 to 20 % per annum. The growth in this field is generally higher than any other field of management. The employee with consistent performance can reach any position and salary within no time.
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Course Outcomes
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